Author: Nadali. Prepared using AI.
On November 10, 2026, OpenAI launched Businesses in ChatGPT in beta. In Business Hub, businesses can claim their profile, contribute current information and view aggregate mentions, website clicks and discovery topics.
Businesses do not receive users’ conversations. Reporting requires sufficient activity; the announcement gives no numerical threshold.
Check your business type and location
The product page describes access for eligible businesses where ChatGPT is offered, initially with a website. Separate Business Agents currently serve eligible US ecommerce and online-service businesses. Claiming a profile does not guarantee better placement or sales.
The setup guide adds an important limit: local stores and restaurants can currently claim only an existing US listing. Updates, product feeds and insights require approved Persona identity verification. When a new profile is created through Persona, OpenAI’s approval automatically publishes it without a separate step; support does not hide a published profile as part of setup or ownership requests.
A local Ukrainian business should therefore avoid planning a launch from the general announcement alone. We found no pricing in the materials we read.
What owners should prepare
Our editorial recommendation: check eligibility before planning the content.
- Assign responsibility. The profile policy allows owners or authorized representatives to manage a business and requires accurate, current information. Agree on who checks changes before submission.
- Reconcile public facts. Gather approved descriptions, contacts, opening hours and service terms. After changing opening hours, for example, assign someone to compare the website with available business profiles. This is an illustrative workflow, not a result from our testing.
- Keep mentions separate from sales. Consider dashboard metrics alongside your own inquiries and orders. A mention alone is insufficient to attribute revenue to the service.
- Check the agent’s role separately. The Business Agents Policy prohibits presenting an agent as an independent adviser or a human; business verification alone does not guarantee agent eligibility. Before any launch, prepare test questions about prices, limitations and returns.
Nadali fully read the five linked primary sources on November 10, 2026. We have not completed business verification, tested the hub or an agent, or measured sales impact.
Cover: an original Nadali AI illustration created for this article; not the ChatGPT interface.
